Mining Fashion Party

Increasingly consolidated in the market, the fashion party has been mining established as one of the great attractions of the Minas Trend. With strong presence in the business, the segment attracts visitors from all over Brazil, mainly the South and Northeast buyers in the country.

The traditional Vivaz bet on mining fashion week both in the business lounge, as on the catwalk. According to Isabella would make, brand Designer, the show generates good visibility and attracts public. In the latest edition, which took place at the beginning of the month, the brand performed in your factory and received press and foreign visitors. “The show brings a lot of projection, mainly in the MT, which is focused on business. With it you can transmit the brand DNA”, analyzes.

Despite modifications to the calendar of events as the SPFW and Fashion Rio, the sacred art designer evaluates the change as positive. “Even making a little trader’s life, which ends up working summer and winter collections at the same time, for the religious art the change was good, because I can anticipate the delivery of collections, which will be particularly favourable in the next year, the year of the World Cup”, analyzes commercial Director Carolina Malloy, mark.

On the Minas Trend, Carolina is emphatic: “represents 70% of sales of art Sacra”. With an average of 100 visitors per day, the stand has generated an average of 40 business journals and answer almost all Brazilian States, including the Acre.

The market was more restrained direction by Condotti, which still received buyers from many regions of the country and, especially, the interior of São Paulo. For Beatriz Moreira, mark representative, “buyers are more rational”sets. The Condotti serves customers of all States, but reveals that the miner’s market purchase little fashion party location.

And what is the secret of so much prestige? Kristtine Calheiros, buyer of Maceió, capital of Alagoas, the fashion party has an entire mining hoist a DNA that is recognized in any corner of the world. The trader, who consumes only in Minas Trend over 12 brands, all fashion party, reveals that the secret is in the subtlety of details and classical embroidery. For her, the event is the best fair of Brazil for the thread. “The MT may not be the largest, but is undoubtedly the most efficient. Here you know exactly what you will find, “she concludes.

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