Google accounts leave you. Motorola Mobility and Motorola patents catalog purchase seemed a strange step by a company that could well affect their partners, but the sale of Motorola Mobility to Lenovo has made that achieve a masterstroke.
Google removes suspicions of their partners, get rid of a leg that never wanted to, and closes agreements with Samsung that will make to the Alliance between the two companies be strengthened significantly. The question is, What is it that achieved Lenovo with the purchase of Motorola?
The one that follows it gets it
The truth is that this purchase from Lenovo is not more than the crystallization of an effort that the Chinese giant was already putting in place for months. Lenovo has managed to do with Motorola, but previously tried it with other large in the field of mobile telephony.
Several were the rumors that were emerging throughout the past year. In March came the rumor that NEC wanted to sell and that Lenovo could be one of the interested. Both companies are already collaborating in other markets, and the idea seemed feasible, but never crystallized.
Before even we saw how Lenovo seemed to hold serious talks with BlackBerry on a possible acquisition the Canadian company.
The operation seemed to have all the sense in the world, especially after the increasing difficulties that became Blackberry mid last year. However on BlackBerry decided to try to give a new chance to his damaged business, and that possibility has subsided so much for Lenovo and other companies that had emerged as possible candidates to be with BlackBerry.
Rumors of negotiations to acquire major manufacturers continued in October, when it unveiled an apparent attractions in Lenovo by HTC, another company that didn’t take it too well the last year. And again, everything was in water of Borage. Lenovo, however, remained to pursue that objective, and yesterday closed a deal that offers interesting connotations.
Lenovo has already done so well with IBM
In United States many complaints are hearing social networking for that purchase of Motorola by Lenovo. It seems that the fact that a Chinese manufacturer does is with a company that was defending the manufacture (or rather, Assembly) in the United States has not done very much, but the truth is that all those users should pause and reflect on the good do Lenovo in other fields.
In fact, history makes that at least they should concede to Lenovo the benefit of the doubt. When this manufacturer bought to IBM its division of PCs and laptops many placed the cry in the sky and they thought that was the end of the ThinkPad, but the truth is that this manufacturer has maintained the hallmarks of those teams and has adapted them to changing times without losing the original personality.
The same thing could happen with Motorola, a company that has made a leap of remarkable quality following the release of the Moto X and G bike, and that the sum of both can be very interesting. As Garner Motorola has a 1.3% market share, while Lenovo has a 5.1%.
Those numbers aren’t spectacular, but remember that Lenovo is now the fifth manufacturer worldwide, and that its share of 15% in China is particularly significant. The impulse that Lenovo may have with Motorola in its effort to conquer international markets It may be very relevant: its terminals not cuajaban just outside of Chinese borders, but Motorola can fight for this challenge with the help of this giant.
Will not have it easy, of course: only Apple and Samsung are winning real money in the field of mobile devices, and last year we have seen as big as LG, HTC or the own BlackBerry have suffered to keep their positions in the bearing market. However in Lenovo they have an advantage: they know how to survive in a market with really reduced margins. They have done with their PCs and laptops: have a wide experience in matters of cost structure and management of margins, and now have one very interesting vehicle to increase your chances of success in the field of mobility.
The purchase of not only Motorola is interesting for its international expansion: according to TechCrunch at Lenovo could meet business demand with a kind of ThinkPad mobile now that BlackBerry has lost much of its reputation in this market. Reputation that Lenovo does have on their laptops and that could expand to a more focused business field mobile range. An interesting point that we should not discard.
Personally buying one of these operations seems win-win in which everyone wins. Google focuses on Android and other partners pissed (and their services, Samsung) will no longer experience, and Motorola can probably fly much more free than it has done so with a Google that apparently never took very well, as evidenced by the submission of a Moto X whose developers not worked too at ease with those of Google (if they worked with them).
I would say that this agreement smells like success for all. And especially for us, the users. It will be difficult for us to see the fruits of this operation in the short term, but this opens up very interesting prospects for (almost, Apple) all manufacturers (but of course not so much for other mobile platforms). For them, Lenovorola.