Netflix: Watch Series in Marathons is More Common Than You Think

Have you ever watched an entire season of a show in a single weekend or, at least, saw several episodes in sequence in any morning? But know that this practice is not only more common than people think but also has increased with the emergence of services streaming. It is aiming a survey commissioned by Netflix.

In the United States, the phenomenon even has name: Binge watching According to Harris Interactive, the company responsible for the survey, this practice began with selling series on DVDs, but turned an almost cultural aspect after people realized the power of choice and independence of TV channels that have with streaming.

The access Netflix’s own statistics already show a preference for watching episodes in sequence. But the company was interested in whether this behavior generates, for example, some later guilt (as a curiosity: the name binge watching should be related to an eating disorder known here as compulsion).

The finding of the research indicates just the opposite: it was made ​​just over 3000 American adults, and nearly 1,500 identified themselves as supporters binge watching ;73% of these said they feel good about marathons, so that 61% of them acknowledged that they do regularly.

For Grant McCracken, an anthropologist hired by Netflix to evaluate research (for you to see how the whole matter was taken seriously), there is a good reason for this: focus on a show for some time is an effective way of distraction. In fact, 76% of respondents said that the series help to shut down some of the everyday problems.

It is also 73% the amount of viewers who already consider as binge watching the habit of watching two to six episodes in sequence, ie, no need to “kill” a whole season at once to join the group.

Interestingly, contrary to what may seem, binge watching is not synonymous with “forever alone”: 51% of respondents prefer to marathons with at least one person and 39% leave to watch the episodes only when the other company being available.

 

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