Project Creates River Supports Entrepreneurs

In order to strengthen the project marks Rio Creates Rio, an initiative of the Federation of industries of the State of Rio de Janeiro (FIRJAN), in partnership with SEBRAE, presents in the 13th edition of the Minas Trend two stands with clothing and jewelry companies who seek to enter into your space on the national market. Exhibitors intend to establish contacts and, of course, achieve good deals.

According to Giovanna Ferrari, part of coordinating sets of SEBRAE, the goal of this partnership is to offer training and consultancy for micro-entrepreneurs, resulting in the growth of these entrepreneurs. “Our role in Rio is to give advice and Creates training to companies in the sector, with regard to strategic management of companies. Once these entrepreneur can practice what they learn, we leave for display at fairs. The gain is the market experience, in addition to possible partnerships”, explains.

Already Ana Torres, Chief of the Division of design and technology sets the FIRJAN, the work of the partnership entity that originated the Creates River is developing the entrepreneur about the design of the products. “We contribute to the creation of these products, making them attractive and competitive. When the entrepreneur discovers the importance of adding value to your merchandise, you can increase the competitiveness of these items on the market “, he says.

The efforts of two entities already showing results. According to the businessman Leonardo Choen, representative of the carioca Brand Yarn Store, which produces clothes with various knitting techniques, without this support it would be difficult to attend a fair in the port of Minas Trend. “The River Creates gives the kickoff for the entrepreneur can walk with their legs. Here in the business lounge of the MW can’t make good contacts and show my brand. All the advice I received, both when management of design, was fundamental to that today I can produce, given the demands of the market”, he celebrates.

o all participate in the project builds 11 exhibitors, consisting of six River in the collective stand of clothing and five in the space of costume jewelry.Expectations are positive and, according to organizers, there are great chances for the project back to Minas Trend in the next editions.

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