Anticipating the expansion of so-called dressing devices after Apple Watch, the agencies are rushing to create ads and messages to this sector
Advertisers are preparing to invade your screen new Smart Watch .
Anticipating the expansion of so-called dressing devices after the release of the Apple Watch, virtual advertising agencies are rushing to create ads and marketing messages to this fledgling industry.
In recent months, about 15,000 people who used the application on his smart watches Golfshot based on Android saw a message dominate the screen for five seconds.
She started with a “sponsored by”. This is one of the first ads for wear to be transmitted and the future no product with a screen that is connected to the internet be safe, including domestic coffee makers and cars.
“We’re seeing things like dress up appliances, digital ads in faucets, appliances — anything that can have an ad-,” said Frank Addante, CEO of the Rubicon Project Inc., a company based in Los Angeles that helps automate purchases and sales of ads.
The revenue from ads that run on smart watches will jump to $68,600,000 until 2019, against $1.5 million this year, according to SMARTERCOMPUTING.
Although the value is a small fraction of the total digital ad spending, growth prospects have led many companies like Rubicon and FitAd — the company behind the Golfshot application sponsorship — working on ads for wear in the last six months.
Smart Watches allow advertisers to attract consumers ‘ attention immediately, regardless of what they are doing. And it’s not just about space on the screen.
Extra sensors that collect information such as pulse, movement and temperature of the skin could help marketers to better identify the target audience of your ads.
“This person is awake?” said Greg Ratner, Chief Technology Officer at Deep Focus brands Agency in New York. “This is a good time to interact with the user or it would be better to wait another hour for this involvement? All this is simply an additional context to help us connect brands with users at the right time “.
‘ Have a good race ‘
Ensure that consumers do not consider the annoying ads — or disturbing — will be a challenge.
That’s why many marketers are leaning over the useful functions, like to tell users to “have a good race!” when they use a race application or remind them of your latest score in a game.
Monitoring policies for smart watches are still evolving.
Although most mobile applications block cookies, which are the codes that track users on their PCs, some smart watches as the Pebble the permit. Whereas many applications for smart watches require users to login and register, advertisers can also get to them through the applications.
“This is not a traditional advertising. The business is focus on alerts and notifications that have brands, “said Mort Greenberg, CEO of FitAd, based in New York.
“If the consumer does not see value in the tag automatically and instantly, it will negatively affect the use of that application.”
The clock from Apple Inc., that can notify users when there is a new message and motivate them to fulfill their goals, should be an innovation in the industry and help to multiply by five dressing equipment sales this year to $12.1 billion, according to data from research firm IDC.
Apple has been struggling to protect the privacy of its users.
Watch developer guidelines do not offer clear instructions for ads, said Greenberg, although many executives in the industry believe that advertising can send notifications or offers sponsored to the appliance by means of the applications. Apple did not respond to a request for comment.
“Health information. Doctor. This type of information is private, simple as that, “said Lee Tien, an attorney of the consumer advocacy group Electronic Frontier Foundation.
“If you do not want your employer to know, if you don’t even want your friends to know, why you want the advertiser has this information?”.
- The Apple clock
Sao Paulo–the Apple Watch hits the stores on the day April 24 in the United States and eight other countries (but not in Brazil). If the expectation of the market is confirmed, will be a sales success. Analysts predict that up to 30 million of units can be sold this year. Is ten times the total of smart watches sold so far. But that doesn’t mean you should rush to cast off your Watch. See six reasons to buy the Apple clock and six not to buy it.
- Buy: Smartphone in your Pocket
A recent study found that smartphone users look to the device screen 220 times per day, on average. Other research indicates that half of people’s interactions with the cell involve notifications, queries the clock or calendar, pictures, tanned on Facebook and short messages. Are things that would fit on the small screen of a watch. So, instead of just taking the phone out of your Pocket (or purse), is more practical look at the wrist to check these things.
- Buy: it’s easy to use
The graphical interface has been developed for use in Apple Watch watch. Instead of the grid of square icons seen in the iPhone, there are circular icons that can be moved on the screen. They get larger near the Center so that it is easier to touch them with your finger. The Crown of the watch and the lateral button complement the touch screen. People who experienced the Watch say the Assembly is convenient and very easy to use.
- Buy: Apps for everything
When Apple started selling Apple Watch, on 24 April, the App Store will make a section with specific apps to the clock. They will run on the iPhone, but with an extension in the Watch-so that the user can interact with them on the small screen. As happened with PCs, tablets and smartphones, we can expect a flood of new applications that will add more and more functions to Watch. Among the companies that have created apps for the clock are Nike, CNN, Twitter, Ebay, New York Times, ESPN, American Airlines and many others.
- Buy: wrist coach
It is true that a monitoring bracelet activities can count your steps and register their physical exercises. But the Apple Watch does much more. He can send you move when you’re stopped for a long time, for example. He also measures your heart rate to help you stay within the ideal frequency during practice. In a race, walk or pedal stroke, the Watch can tell you to speed up or reduce the pace. Can also indicate the way, something that the bracelets are not exercises.
- Buy: many watches in a
Apple Watch user you will be able to choose among dozens of dials. There are classic designs that mimic since mechanical watches up to one in which Mickey Mouse points the hours while the balance walk in the rhythm of the seconds. In many of these faces, the user can choose the colors and the information on the screen. In addition, as happens in smartphones, the clock will be synchronized via the internet. And he’s going to automatically adjust the start and end of daylight saving time.
- Buy: complications
Some dials of Apple Watch exhibit, beyond time, additional information such as weather, moon phases and even stock quotes. Apple calls these extra indicators of complications, a term borrowed from the traditional watch industry. Can offer quickly information that you search frequently.
- Maybe: Apple Pay
One of the attractions of the Apple Watch is to allow payments via Apple Pay. The Watch includes a wireless NFC, for short. Simply bring you a payment terminal to close the account (this can also be done with the iPhone 6 Plus 6 or, as in this photo). But for now, Apple’s payment service is only available in the United States. He’s likely to get to Brazil someday, but until then, maybe your Apple Watch has already been retired.
- Don’t buy: is the first generation
Who remembers the first iPhone? He had no connection 3 g nor GPS, features that Apple has incorporated to the iPhone 3 g, released a year later. Already the iPad didn’t have cameras in your first generation. They debuted on the iPad 2. In both cases, who bought the original model may have been frustrated after. It is likely that this also happens with the Apple Watch. Digital devices tend to be much better by the second or third generation, when the practical use has shown to the manufacturer what needed to be added or corrected them.
- Don’t buy: For he serves?
The Apple Watch is not capable of running applications independently. He just lets you interact with apps installed on the iPhone, which should be connected to it via Bluetooth. In addition, the small screen of the watch may be too small to see maps, read long texts or photos, for example. Thus, in many situations, the Watch will serve primarily to remind you to take your iPhone out of your pocket.
- Don’t buy: it’s not a Rolex
For many people, the clock is a status symbol. Who has a luxury model on the wrist will hardly feel satisfied with the Apple Watch – even if it’s that coated in gold and sold for up to 17000 dollars in the United States. The small screen of liquid crystal denounces as soon as it is not a real clock.
- Don’t buy: short life
Unlike a traditional clock, which can last long, the Apple Watch will likely have lifespan of a few years. The watch will evolve quickly, which should make the current outdated model in a short time. A future breakthrough that Apple already anticipated is that at some point he will be able to run applications independently, something which is not possible in this first generation.
- Don’t buy: iPhone Only 5 or newer
As we said, the Apple Watch only works when connected to a fully iPhone via Bluetooth. The detail is that it must be an iPhone 5 or newer. That leaves out those who have an older model of the iPhone. And, of course, if you have another brand smartphone can forget the Apple Watch.
- Don’t buy: there’s another option
Your smartphone already does almost everything the Apple Watch can do. You can count your steps, indicate the path and make phone calls, in addition to offering many other forms of communication. Want to record your exercise? You can do this with a monitoring bracelet activities (such as the Jawbone Up in this photo). It costs less than half of what it costs a Apple Watch of the simplest. In addition, the bracelet is more lightweight and unobtrusive to the clock.
- Now here’s more news from Apple:
See the Apple Watch and other news that Apple announced