The Dutch Food Valley Classic

The Dutch Food Valley Classic is held each year. Bike event is widely embraced by the business community, in part because of the huge media attention. For businesses in Gelderland Valley and Utrecht Ridge the perfect opportunity to introduce themselves. Jobs Chairman of Schuppen has been around since the beginning with great enthusiasm during the bicycle race. The show offers many opportunities for the region. For Van Schuppen a reason to continue to engage with undiminished enthusiasm. We started in 1985 with the bike race. At the time, mostly to promote Veenendaal. But the beginning and the end is still to take place in Veenendaal, the trail is extended considerably. It comprises a length of 210 km. Veenendaal and WERV region still occupies a prominent place at all.

The Dutch Food Valley Classic is not just a bike race.It is an internationally recognized professional cycling classic with the so-called Hors category classification, of which only 13 are held in the world. Amstel Gold after, we are the leading one-day bicycle race that takes place in the Netherlands. The respectable honor roll of winners Joop Zoetemelk, Jean-Paul van Poppel, Olaf Ludwig, Jeroen Blijlevens, Johan Capiot, Jacques Hanegraaff, Andrei Tchmile and Tom Boonen underlines the importance of the event.????

Region of interest

The purpose of the bicycle event is to highlight the strength of the region, consisting of hills Utrecht, Gelderland Valley, Veluwe and Betuwe put both nationally and internationally on the map, to recruit businesses and create jobs. Strong pillars conveyed to the outside world is the central location, excellent infrastructure, diversity of global companies, good local amenities and various leisure activities. Job van Schuppen: ???? They are all beautiful areas with a unique identity. For riders, the differences in the landscape is interesting: a steep climb on POSBANK in Arnhem, Oosterbeek and the mountains makes the Utrecht Ridge and navigation on the plains of the Valley area.For the year as a new element in the Valley area was added to the Food Valley. This is the area between the towns Barneveld, Ede, Wageningen, Rhenen and Veenendaal. It is the center of the Dutch knowledge economy in the form of renewable energy and food production. The Valley is a unique area. We are therefore very pleased that food Valley has agreed to link its name to the bike race. As last year, the pro cycling classic Veenendaal-Veenendaal also changed to Dutch Food Valley Classic.????


In 2009, the festival for the first time on Saturday. ?? We have deliberately chosen. It offers cities the opportunity to frame the passage of riders with other activities such as a rummage sale and other cultural and sporting events.
The Dutch Food Valley Classic covers an area of 560,000 people. Public interest at the start and finish Veenendaal estimated at around 10 000 visitors. The interest along the trail is difficult to estimate, but is estimated to be at least 100,000 visitors. Especially the section in the big cities and climbs along the way traditionally attracts many viewers.

media attention

The media are very interested in sports events. This year included contracts with the TV channel SBS 6 for a two-hour live broadcast. For future programs, contact was made with Eurosport. The extensive media coverage both before and during the competition to make the event an interesting marketing tool for businesses. ???? In relation to other events sponsorship costs are low and gives high. Great strength is that the cycle will return year after year.Repetition is still the best advertising. Especially for the provinces and municipalities, it is interesting. And for companies that want to take. Compared with, for example, the start of the Tour de France, a municipality in our course great attention to relatively small amounts. Tour is disposable and cost millions. In short, the Dutch Food Valley Classic an event where we need to be careful about ????.
There are many sponsorship opportunities. Van Schuppen mention a few of the offer. ???? Companies that make a substantial contribution, given a role in the changes of direction and strategy. There are also opportunities for profiling through our current media partners, including TV, radio, print, billboards and our own website. There are also opportunities in relationship marketing in the form of packets that guests ride in special guests car ?? s, a viplunch, company visits and participation in food Golf Open Dutch. The companies invited from outside the region to attend such publicity caravan. In short, the perfect opportunity for companies to present themselves ????.


The organization of the Dutch Food Valley Classic has accomplished much in a short time. Despite many efforts, there is still a great challenge. And lean not sure. ???? In collaboration with our partners, we are involved in the upgrading of the Dutch Food Valley Classic a ProTour competition, which will generate even more publicity and will increase marketing opportunities. In addition, we choose in the future for a coupe du monde for women and an international competition for elite promise. ????
Even students can also participate in an event during the so-called Fat Tire Race. ???? In the future, we want to keep some kind of contest for students from all over WERV area. We think about a special sightseeing tour for all tour riders from home and abroad. We are and will remain in full motion.